Today’s drinking culture creates addicts and keep them addicted. A new way of looking at alcohol’s role in society is desperately needed to combat this vicious cycle, but with billions in profits to spend on marketing, messaging, and political lobbying, there are rich and powerful forces fighting to keep this from happening.
“We need to stop asking ourselves if we have a problem with alcohol and start to get curious about how much better our lives could be.”
Behind The Scenes
We gathered out west to put the final touches on the outline for the film and to give ourselves some time in nature together. We hadn’t hung out for a “boys” trip in a really long time and this would be the first time without drinking together. When your friendships are somewhat based on partying together, you never know how strong they will be when you remove the partying part. It was better than we could have ever hoped for and put an end to the thinking that we can’t have a good time without drinking together.
